Mitsubishi Taps Otonomo To Leverage Connected-Car Data

2019 Mitsubishi Outlander PHEV

Whether you’re aware of it or not, your car is generating data. The question is what the vehicle is able to do with all of that information. And one more automaker has partnered with a leading Israeli firm to get the most out of it.

That automaker is Mitsubishi, which has signed a commercial agreement with Herzliah-based Otonomo to use the latter’s automotive data platform in the Japanese manufacturer’s latest vehicles. Otonomo enables vehicles to communicate with third-party services and app developers to let drivers better take advantage of electric-vehicle charging, navigation, parking, preventative maintenance, and concierge services – all the while protecting the drivers’ data in accordance with the latest standards.

“Connected car services are a crucial way to enhance the driving experience for our customers, who demand high levels of safety and comfort as well as convenience in their vehicles today,” said Mitsubishi’s Shingaku Kochi. “We are excited to be working with Otonomo on this initiative that will drive the development and deployment of value-added services that meet today’s drivers’ needs and increase data utilization from our connected models.”

Every day, the Otonomo Automotive Data Services Platform processes more than 2 billion data points from over 18 million connected vehicles made by Mercedes and BMW and deployed by car-rental giant Avis Budget group around the world. Its partnership with Mitsubishi will roll out in the United States and Europe over the course of 2020.

“Mitsubishi Motors and Otonomo have a common ambition to improve the connection between cars, society, and the environment,” said Otonomo CEO Ben Volkow. “Our role in enabling Mitsubishi Motors to expand their service offerings will make life on the road safer, smarter and more convenient.”

Mitsubishi is the third member of a global alliance with Renault and Nissan, which opened its Alliance Innovation Lab in Tel Aviv this past summer. In 2018, alliance member-companies sold 10.76 million cars around the world – accounting for roughly one in nine new vehicles sold worldwide, surpassing the 10.6 million sold by Toyota and rivaling the 10.8 million by the leading Volkswagen Group over the same year.